General liability covers the third-party injuries and property damage that come with doing business, and it's the coverage landlords, clients, and vendors most often demand before they'll sign a lease or a contract. Without it, one slip-and-fall or damaged customer property can turn into a lawsuit whose legal fees alone can dwarf a year of profit.
General liability insurance is for just about any business that interacts with customers, vendors, or the public. It is often the first coverage a business buys and is frequently required before you can sign a lease or land a client contract.
What it can help protect
General liability helps protect your business when someone claims you caused them harm or damage:
Bodily injury — helps cover medical costs if a customer or visitor is hurt on your premises, like a slip and fall.
Property damage — helps pay for damage your business accidentally causes to someone else's property.
Personal and advertising injury — helps with claims like libel, slander, or copying someone's ad.
Legal defense — helps cover attorney fees and court costs, even if the claim turns out to be groundless.
Contract requirements — many landlords and clients require proof of this coverage before doing business with you.
A licensed review will usually focus on limits, deductibles, and additional insured needs, products/completed operations exposure, and whether liability should sit inside a BOP or stand alone.
Common Questions
It helps cover third-party claims of bodily injury, property damage, and advertising injury caused by your business. Common examples include a customer slipping in your store or your crew damaging a client's property.
It is not required by state law, but it is very commonly required by landlords, lenders, and clients as a condition of doing business. Many companies will not sign a contract without it.
No. General liability covers claims from other people, not damage to your own building or injuries to your employees. Those are handled by commercial property and workers' compensation coverage.
It depends on your industry, size, and any contract requirements, but many small businesses start with a common limit and adjust from there. We can help you match the amount to your actual exposure.
Share a few details and a licensed Sterling Lloyd advisor will shop 200+ carriers to find your best life & health fit. It takes about 2 minutes to begin.
Share a few details and a licensed Sterling Lloyd advisor will shop 200+ carriers to find your best life & health fit. It takes about 2 minutes to begin.
Let’s start your Individual & Family Health Insurance quote
Share a few details and a licensed Sterling Lloyd advisor will shop 200+ carriers to find your best life & health fit. It takes about 2 minutes to begin.
Share a few details and a licensed Sterling Lloyd advisor will shop 200+ carriers to find your best life & health fit. It takes about 2 minutes to begin.
Share a few details and a licensed Sterling Lloyd advisor will shop 200+ carriers to find your best life & health fit. It takes about 2 minutes to begin.
Share a few details and a licensed Sterling Lloyd advisor will shop 200+ carriers to find your best life & health fit. It takes about 2 minutes to begin.
Share a few details and a licensed Sterling Lloyd advisor will shop 200+ carriers to find your best life & health fit. It takes about 2 minutes to begin.
Let’s start your Supplemental Health / Critical Illness & Accident quote
Share a few details and a licensed Sterling Lloyd advisor will shop 200+ carriers to find your best life & health fit. It takes about 2 minutes to begin.
Share a few details and a licensed Sterling Lloyd advisor will shop 200+ carriers to find your best life & health fit. It takes about 2 minutes to begin.
Let’s start your Benefits Administration Support quote
Share a few details and a licensed Sterling Lloyd advisor will shop 200+ carriers to find your best employee benefits fit. It takes about 2 minutes to begin.
Share a few details and a licensed Sterling Lloyd advisor will shop 200+ carriers to find your best employee benefits fit. It takes about 2 minutes to begin.
Share a few details and a licensed Sterling Lloyd advisor will shop 200+ carriers to find your best employee benefits fit. It takes about 2 minutes to begin.
Share a few details and a licensed Sterling Lloyd advisor will shop 200+ carriers to find your best employee benefits fit. It takes about 2 minutes to begin.
Share a few details and a licensed Sterling Lloyd advisor will shop 200+ carriers to find your best employee benefits fit. It takes about 2 minutes to begin.
Share a few details and a licensed Sterling Lloyd advisor will shop 200+ carriers to find your best employee benefits fit. It takes about 2 minutes to begin.
Let’s start your Renewal & Enrollment Strategy quote
Share a few details and a licensed Sterling Lloyd advisor will shop 200+ carriers to find your best employee benefits fit. It takes about 2 minutes to begin.
Share a few details and a licensed Sterling Lloyd advisor will shop 200+ carriers to find your best employee benefits fit. It takes about 2 minutes to begin.