1. Security and Retention
We take reasonable precautions to protect your information, using technical, administrative, and physical safeguards designed to prevent unauthorized access, disclosure, use, and modification. However, no security measure is impenetrable, and we cannot guarantee the security of information transmitted over the Internet. We retain personal information for as long as reasonably necessary for business, legal, compliance, and recordkeeping purposes, unless a longer retention period is required or permitted by law. Information on this website is general in nature and is not a substitute for advice from a licensed insurance professional about your specific situation.
2. Types of Information We Collect
We may collect the following categories of information when you use our website or request our services:
Contact information you provide, including your name, postal address, email address, and telephone number.
Insurance-related information you provide when requesting a quote or service, which may include date of birth, driver's license number, vehicle identification numbers, property details, claims history, current and prior coverage details, and business information such as entity name, operations, payroll, and revenue.
For life, health, and disability products, information you choose to provide about your health may be collected. This information receives heightened handling: it is used only for quoting and placement with carriers, and is never used for marketing.
Information you submit through forms, scheduling tools, or communications with our team.
Usage and technical data, such as the pages you visit, referral source, IP address, browser and device information, collected through cookies and similar technologies where used.
3. How We Collect and Use Information
We collect information you provide directly through our website forms, quote requests, scheduling tools, email, phone, and text messages, and through analytics tools that help us understand how the site is used. We use this information to prepare quotes, place and service coverage with insurance carriers and wholesale market partners, respond to inquiries, schedule consultations, send communications you have requested, and operate and improve our website.
The email address and phone number you provide may be used to respond to your inquiries and, with your consent where required, to send updates about your quote or policy. You may unsubscribe from marketing emails at any time using the instructions in each email, and you may opt out of text messages as described in our SMS Terms and Conditions.
4. Sharing of Information
We do not sell your personal information. We share information in the following circumstances:
With insurance carriers, wholesalers, and market partners as reasonably necessary to obtain quotes, place coverage, and service your policies.
With service providers who help us operate our business, such as our customer relationship management platform, scheduling, phone, email, and website hosting providers. These parties may access information only as needed to perform their functions and may not use it for other purposes.
When required by law, legal process, or a regulator, including the California Department of Insurance.
In connection with a sale, merger, or transfer of our business or its assets, in which case customer information may be among the transferred assets.
Phone numbers collected for SMS purposes are not shared with third parties or affiliates for marketing purposes.
5. Cookies and Analytics
Our website may use cookies and analytics tools to understand site usage and improve the visitor experience. Most browsers let you manage or disable cookies; disabling them may limit some site features. We do not share form inputs, health information, or insurance application details with advertising platforms.
6. Links to Third-Party Sites
Our site may link to websites operated by others, including insurance carriers and government resources. We are not responsible for the content or privacy practices of those sites, and your use of them is governed by their own policies.
7. Your California Privacy Rights
California residents have the right to know what personal information we collect, to request deletion of their personal information, and to opt out of certain types of data sharing, subject to exceptions that apply to insurance transactions under California law. We may take reasonable steps to verify a request before acting on it.
To exercise these rights, contact us:
Sterling Lloyd Insurance Services LLC
Attention: Privacy Requests
6615 Melrose Ave, Unit 2
Los Angeles, CA 90038
Phone: (888) 226-5509
Email: hello@sterlinglloyd.com
California Civil Code section 1798.83 also permits you to request information regarding any disclosure of personal information to third parties for their direct marketing purposes.
8. Updates
We may update this policy from time to time. When we do, we will revise the date below. Your continued use of the site after changes are posted constitutes acceptance of the updated policy.
9. Questions
If you have questions about this policy or believe we are not abiding by it, contact us at (888) 226-5509 or hello@sterlinglloyd.com.